Infomediary

What Does Infomediary Mean?

An infomediary is a company that works as an intermediary between the holders of personal information, and companies that could benefit from the information. Infomediaries can work in various ways to market information on behalf of its owner.

Techopedia Explains Infomediary

The idea is that in yesterday’s Internet world, companies largely acquired personal data through the use of cookies or other items that would take in that information automatically. By the same token, the personal information holders, for instance, consumers, had little to no control over how that data was used.

An infomediary serves the role of negotiating the value of that data. They do so with the information holder’s approval, so that companies can legitimately get information without taking it automatically through the Web.

Related Reading

Margaret Rouse

Technology Expert

Margaret é uma premiada redatora e professora conhecida por sua habilidade de explicar assuntos técnicos complexos para um público empresarial não técnico. Nos últimos vinte anos, suas definições de TI foram publicadas pela Que em uma enciclopédia de termos tecnológicos e citadas em artigos do New York Times, Time Magazine, USA Today, ZDNet, PC Magazine e Discovery Magazine. Ela ingressou na Techopedia em 2011. A ideia de Margaret de um dia divertido é ajudar os profissionais de TI e de negócios a aprenderem a falar os idiomas altamente especializados uns dos outros.

All Articles by Margaret Rouse