Infotainment

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What Does Infotainment Mean?

Infotainment is a type of media that tries to combine educational or useful information and entertaining content. Infotainment is designed to help promote the acquisition of specific information, skills or trades in a format that appeals to users. Infotainment usually refers to televised news content and is considered a disparaging term because it implies a contrast in quality and respectability between this type of content and true news.

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Online contests, polls and infographics are considered forms of infotainment found on the Web.

Techopedia Explains Infotainment

Infotainment aims to make learning simpler and easier. Some would also say that it’s designed to draw a larger audience, perhaps as the expense of the message. Infotainment was initially conceived on television, where documentaries began to integrate an entertainment element such as background music, visual effects, humor, action or human interest content. Infotainment may also be used by professionals and business workers who include entertaining elements in business presentations, videos or demonstrations to make them more fun for the audience.

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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret é uma premiada redatora e professora conhecida por sua habilidade de explicar assuntos técnicos complexos para um público empresarial não técnico. Nos últimos vinte anos, suas definições de TI foram publicadas pela Que em uma enciclopédia de termos tecnológicos e citadas em artigos do New York Times, Time Magazine, USA Today, ZDNet, PC Magazine e Discovery Magazine. Ela ingressou na Techopedia em 2011. A ideia de Margaret de um dia divertido é ajudar os profissionais de TI e de negócios a aprenderem a falar os idiomas altamente especializados uns dos outros.